We worked with HP to hold a two week activation that showcased HP’s latest technology in a real-life work scenario, enabling customers to have a hands-on experience with the new technology.
To do this we found a unique and trendy space in a desirable part of Parnell that we set up as a functional and stylish office, fitted out with high-end furniture. We created different zones within the space to display the different ranges and customers were able to book a hot-desk online and work from the space at their chosen time. We also held networking events throughout the two week period, including Q&A with some of NZ’s top entrepreneurs.
The activation as a whole was a huge success and HP are looking to make the event happen annually.
Brand Activation
Production management, creative design, supplier management, onsite management