Healthy Breath chose Type 40 to launch the new Meo anti-pollution face mask to a global market with a high-impact launch event that highlighted the key attributes of the product. We created a full immersion launch event, where guests were transported from the streets of Beijing to the pure lakes and mountains of New Zealand, via a 270° circular LED screen. The event included bespoke catering, impactful custom video and graphics content and high-tech product display zones. Type 40 also worked with Karen Walker to produce an energetic multimedia showcase of the brand’s involvement with the mask.
EVENT TYPE
Global Product Launch
GUESTS
150
SERVICES
End-to-end event production and management
“The Type 40 team gave us very creative ideas for our launch event, were very collaborative, and most importantly had a high standard of quality! Their service was outstanding, and we received wonderful feedback from partners and clients about the event. It was an awesome experience to work with Type 40.”
– Cherie Chen
GM, Healthy Breath
