Healthy Breath chose Type 40 to launch the new Meo anti-pollution face mask to a global market with a high-impact launch event that highlighted the key attributes of the product. We created a full immersion launch event, where guests were transported from the streets of Beijing to the pure lakes and mountains of New Zealand, via a 270° circular LED screen. The event included bespoke catering, impactful custom video and graphics content and high-tech product display zones. Type 40 also worked with Karen Walker to produce an energetic multimedia showcase of the brand’s involvement with the mask.
Global Product Launch
End-to-end event production and management