Healthy Breath chose Type 40 to launch the new Meo anti-pollution face mask to a global market with a high-impact launch event that highlighted the key attributes of the product. We created a full immersion launch event, where guests were transported from the streets of Beijing to the pure lakes and mountains of New Zealand, via a 270° circular LED screen. The event included bespoke catering, impactful custom video and graphics content and high-tech product display zones. Type 40 also worked with Karen Walker to produce an energetic multimedia showcase of the brand’s involvement with the mask.

Global Product Launch
End-to-end event production and management

“The Type 40 team gave us very creative ideas for our launch event, were very collaborative, and most importantly had a high standard of quality! Their service was outstanding, and we received wonderful feedback from partners and clients about the event. It was an awesome experience to work with Type 40.”

– Cherie Chen
GM, Healthy Breath